What is the Look Book?
The Coldwell Banker Look Book is designed to be a guide to help you apply the Coldwell Banker North Star mark and the brand aesthetic inspired by it in a consistent way. For specific details on branding usage, refer to the Brand Identity Standards.
Is the Look Book different from the Brand Identity Standards?
The Look Book and Brand Identity Standards are not the same thing, though they are designed to complement one another. The Look Book is a visual representation of the Coldwell Banker North Star mark and the brand aesthetic it should inspire, while the Brand Identity Standards provide the specific guidelines and direction on how to use the brand elements properly in your business. Think of it as a picture book vs. an encyclopedia.
Where can I find the Look Book?
Physical copies of the Look Book will be mailed to each Coldwell Banker office after Leadership Summit. You can also access a digital version on BrandSrv and CB Exchange, search term: Look Book.
Can I order more copies of the Look Book? What is the cost?
Copies of the Look Book will be mailed to each Coldwell Banker office after Leadership Summit and is also available for download via BrandSrv and CB Exchange. If you are looking to reprint the Look Book for your office, send an email to Victoria.email@example.com to obtain art files.
I want to use images from the Look Book. Where can I find them?
The Look Book is available for download on CB Exchange and BrandSrv along with many of the images found in the book.
I want to order items I see in the Look Book. Where can I find them?
Items found in the Look Book are available via the following:
- Apparel and swag – visit coldwellbankerstore.com to find the latest offerings. Coldwell Banker business advantage partner, Preferred Alliance, will also begin carrying branded materials beginning October 1.
- Stationery – visit Xpressdocs.com
- Interior and exterior signage and décor – Our business advantage partner, VGS offers a signage and décor ordering portal and offers the full suite of Project North Star compliant interior and exterior signage as well as all office décor. Access it via CB Exchange; search term: Office Signage.
As an independent contractor sales associate affiliated with a Coldwell Banker® franchised office, you have a variety of resources, tools, technologies and educational opportunities available to you. The Coldwell Banker marketing materials are completely voluntary for you to use at your discretion. You are free to use what works for you to achieve the agreed upon results in your independent contractor agreement. Nothing in this document is intended to create an employment relationship. Any affiliation by you with Coldwell Banker is intended to be that of an independent contractor sales associate.